Accelerate Your Hardware Sales With Advanced Financing Solutions by Baseline


Baseline is for companies who offer B2B solutions with a hardware component and who are facing sales friction due to the capital requirements associated with hardware.  We are investors in your business, but not like anything you have seen before.

  Unlike banks, leasing companies, venture capitalists, and other traditional forms of capital, Baseline is the only investor who not only aligns with your interests but also speeds up your sales. 


How?  We’re structured from the ground up with innovative capital solutions designed to address 21st-century hardware challenges.

Our Unique Investment Approach

Rather than burdening your balance sheet or diluting your equity, Baseline invests in your company by purchasing a portion of each sale you make. Specifically, we buy your hardware and then let you use it; you can deploy it to your end users. As a result, you can provide your integrated solution to your end users, priced as an ongoing operating expenditure, the way they want to purchase. You can be a solution provider with recurring revenues, not a “box seller”.

Think of us as a behind the scenes capital partner who joint ventures with you on every new customer you add.

With Baseline’s unique approach, both buyers and sellers are liberated from the high up-front capital expenditure that has held back hardware deployment in the past.

Where we buy hardware:


  • Typically, we partner with companies that established revenues greater than a $5 Million run rate, and who have a hardware component to the solution they provide to other businesses.  We look for companies that have a high value-add to the hardware they sell, either through intellectual property, innovative designs, software, services, or other valuable integrations with the hardware.
  • If you already have an “as a Service” type offering and are looking to accelerate your sales while freeing up capital OR are contemplating launching a “Hardware as a Service” (HaaS) revenue stream, we are the most aligned partner for you.

If you’d like to talk with us about your hardware challenges, please contact us today.

We are here to help you grow your sales and increase your recurring revenue.

Baseline can joint venture with you on every customer you add.
We buy your hardware and then let you use it; you can deploy it to your end users.

If these hardware challenges sound familiar, please contact us. We can help.

About Baseline

We’re not capital vendors, we’re investors.  At Baseline, we have a committed-capital fund and we look at your company from the perspective of a long-term, value-add partner.  We bet on you to be good at what you do: providing excellent business solutions and keeping your customers happy.


For more information please email:


Founder &

Chief Investment Officer



Co-Founder & COO


509 N Wilcox Street, Suite 107, Castle Rock, CO 80104
(720) 515-8951 | (720) 515-8952

Copyright Baseline Growth Capital, LLC 2020